Creative direction by Brendan Dugan
Sup is an independent indie-music magazine with a heavy focus on photography whose editorial staff is split between London and New York. Copies are given away at cool retail stores in big cities. The aesthetic has always been lo-fi and zine-like, so starting with Issue 18 we decided to make it more simply journalistic (with a very readable grid) but also like a printing error.
All left hand pages are set in Univers and all right hand pages are set in Times
