Redesign of Prophecy Magazine
Creative Direction by Roanne Adams

Prophecy covers a wide variety of subjects (architecture, art, travel based around surfing, fashion, music, culture, and fiction) so the main task of the redesign was to visually highlight the disparity of the content while somehow uniting it as part of the same magazine.

Keeping a semblance of the past 10 issues was important: there was always architecture on the front and a hot babe on the back, there were no page numbers, and the masthead had to stay the same. With these requirements in mind, the magazine was re-conceptualized into something freed from more-typical editorial-design boundaries. A system of organizational tabs was developed in place of page numbers: the first spread of each article was categorized and a corresponding slot was allotted in the table of contents. This allowed each article to appear as different from one another as is the content, yet still feel self-contained and cohesive.

This (224 page) issue’s theme was Soul. The cover has a holographic foil ‘P.’ You should be able to find it now in New York and Paris (at Colette)