Self-mailing poster for Primary Information’s CD release party for Allan Kaprow’s previously out-of-print “How To Make A Happening” LP.

Designed with Brendan Dugan

The “logo” for the event riffs on the logo for Something Else Press, the fluxus-era art-book press that originally published the record in 1966.

For the event the album was broadcast at Maccarone and played through 100 tuned-in radios in a big pile